I came across the article "Startups blend social media, movies" today and was published in August of this year. It describes how Hollywood studios have increasingly looked to social media, and especially Facebook, as a distribution platform. Turning social media users into audiences is a new hope for studios that look for ways to counter poor DVD sales.
"For studios, social media recommendations offer an appealing way to crowd-source the marketing of their catalog."
"After we've released a title and the heat has died down on it some and it's otherwise just sort of out there in the ether, social networks are great opportunities, we think, for consumers to market our titles to one another," says John Calkins, executive vice president of global digital and commercial innovation at Sony Pictures Home Entertainment.
"It remains to be seen how much people think about movies through social media," says Calkins. "But at least now we're starting to see potentially a proposition that's multistudio, multibrand with a model that's designed to leverage the power of the social network in a way that brings something fresh."
If you're interested in reading more of this article, please visit http://ow.ly/7oC3a.
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