Hollywood Questions the Twitter Effect

This is another article regarding the Twitter Effect.  Movie studios found Twitter to be a great way to read the audience's response.  Studios saw potential in this, however, only a few movies in the summer of 2010 were designated as hits or flops according to Twitter trends.

"I think the viral nature of social media in general can impact a film's opening, but that's certainly not limited to Twitter," Chris Aronson, executive VP of distribution for Fox.

Now studios hope to use the power of Twitter though its advertising platform, called ‘Promoted Tweets.'

If you are interested in reading more, please visit http://ow.ly/7s7Ob.