How Movies Effect Facebook

I have mentioned in previous posts of how Facebook effects movies, now I will talk about how movies effect Facebook.  I found a study online that discussed how the movie "The Social Network" had effected the number of people that started using Facebook after the release of this movie.

"Opinions were mixed as to whether the film "The Social Network," which topped the U.S. box office charts for the second week in a row, would have a positive or negative effect on audiences' perceptions of Facebook as a company. On one hand, CEO Mark Zuckerberg is depicted as a harsh megalomaniac; on the other, the well-received movie is a sexy, stylized look at Silicon Valley that certainly makes hacking and engineering seem a bit more titillating than it is in real life."

"YouGov, a market research firm that's been monitoring Facebook's "brand perception" for some time now among U.S. audiences with its "BrandIndex" product, says the answer is twofold: Young adults' opinions of Facebook have gone markedly up since the October 1 release of "The Social Network," but in the 50+ demographic it remains quite tepid."

"Facebook's brand perception took such a sharp jump up among the 18- to 34-year-old demographic right around the film's release that it's difficult to argue that there wasn't a correlation somehow."

If you would like to read about the study in detail, go to http://ow.ly/7w1MD.