Movies Advertised Within Social Games

I read a short article about how brands are being advertised within social games on Facebook.  You can read this article here: http://ow.ly/7xi6l. 

"Social games hold a great deal of marketing potential for brands. By working with a game developer to turn what people find compelling about your business or product into virtual goods and game features, you can expose your brand to all of the game’s players in a memorable, interactive way."

The article describes four key points to a successful in-social game marketing campaign, as well as some of the most common brand types and styles of social games they should market in.

I have personally seen movies being advertised within the social game,Farmville, on Facebook.  I will talk more about this in a later post.