Viral Marketing

I found an article on how social media is changing the way movies are being promoted.  The article is found here: http://ow.ly/7BT91. 

Movies have used social media to promote their films using viral alternative reality campaigns.  For Toy Story 3, Disney and Pixar created vintage toy commercials to promote their character, Lots-O'-Huggin' Bear.  Disney and Pixar created a youtube account and uploaded legitimate old commercials, and once they were accepted as credible, they uploaded the commercial about Lots-O'-Huggin' Bear to promote their new movie, Toy Story 3.